Transitioning from B2B to B2C
The transition also marks a significant shift from a business-to-business (B2B) model to a business-to-consumer (B2C) approach. While Biocon Biologics has always been recognized for its scientific expertise and operational excellence, the integration has allowed the Company to establish its own commercial front-end, earning trust from both customers and patients.
The transition was seamless, as we completed the process in phases, instilling confidence in customers. The exercise involved 120+ countries, 250+ employees, 14 functions and over 500 customers. Despite how mammoth the whole process was, we maintained business continuity, making sure that we didn’t drop an order, we didn’t lose a customer, no patient was left unserved.
The market shares of our key products improved significantly this year. By the end of FY24, Biocon Biologics reported impressive market share improvements and substantial volume growth across key geographies. Notably, the last quarter of the financial year marked the first time the Company directly managed the acquired business in over 120 countries.
The increase in market shares was a key contributor to a 58% year-on-year growth in FY24 revenue, which took us past the USD 1-billion annual revenue mark. Our EBITDA rose 64% to Rs 2,190 crore, representing a healthy EBITDA margin of 25%.
This remarkable performance resulted from increased market shares across regions, strategic deals, key tender wins, and 25 new product launches. Our products continued to gain momentum and show resiliency post-integration of the acquired biosimilars business in the Advanced Markets of North America, Europe, Japan, Australia and New Zealand. We expanded market access across all therapeutic segments in the U.S., making strides in insulins and oncology portfolios and securing several immunology formulary wins. Notably, our U.S. commercial products —bPegflgrastim, bTrastuzumab, and bGlargine — now command approximately 20% of the market. In Europe, bAdalimumab and bTraztzumab continue to gain traction, securing double-digit shares in key countries. Additionally, our dominance in Emerging Markets reflects significant expansion.
Following the successful transition of 80+ Emerging Markets to Biocon Biologics, we augmented our focus on nine self-led markets and all other partner-led countries. We also onboarded new partners for our products in several countries in APAC, LATAM and AFMET. With the launch of Abevmy® (bBevacizumab), we have initiated our ‘direct to market’ journey in Brazil, which is the largest market for this molecule in LATAM.
Our bespoke commercial strategy is tailored to each country, considering market archetypes and the key factors for success. We have deployed our own salesforce in countries where we follow a self-led model. Currently, we lead commercial operations in the U.S. and Canada, and have a strong presence in the EU5 markets of Germany, France, UK, Spain, and Italy.